Three CBD Apartments
“Airsorter strategy has allowed me to improve the profitability of my property investments. I highly recommend their services.”
Our Client
Larry is a property investor who owns 3 one-bedroom apartments in the Darling Harbour prescient. Given his property exposure in the area, he wanted a dynamic strategy which maximised return.
The Listing
These bright and modern new apartment in the heart of Darling Harbour is perfectly located for guest wanting the convenience of staying in the city centre. The making it an appealing choice for both business travelers working in the city and holiday travelers.
Our Strategy
AirSorter identified that there was a market for fully-furnished, all bills paid medium to long-term rental. The properties were initially furnished with modern furniture and leased on a medium to long-term basis to business travelers. Also, identified by this strategy, a previously unknown international student market was uncovered. Students would rent on a semester basis which allowed them not have to pay the ‘dead-rent’ on the property for when they went back to their own countries for holidays. This also allowed the owner to rent the property on a short-term basis in the peak Summer months of December-January.
Using this strategy, the owners have been able to achieve above 80% increase in rental income as compared to a long-term rental strategy.
Revenue Comparison
Standard rental: $650
Airsorter: $1,100
Occupancy: 97%